I didnt think that personal style had much value in graphic design. Stefan Sagmeister More Quotes by Stefan Sagmeister More Quotes From Stefan Sagmeister People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers. Stefan Sagmeister meaningtellseepeople I originally had opened the studio in New York to combine my two loves, music and design. And we created videos and packaging for many musicians that you know, and for even more that you've never heard of. As I realized, just like with many, many things in my life that I actually love, I adapt to it. And I get, over time, bored by them. Stefan Sagmeister musictimelovelife I can see my work as a job. I do it for money. I likely already look forward to the weekend on Thursdays. And I probably will need a hobby as a leveling mechanism. In a career, I'm definitely more engaged. But at the same time, there will be periods when I think, 'Is all that really hard work really worth my while?' Stefan Sagmeister hard-workmoneyworktime It's much more difficult to make an unbound book than a bound book, because the factories aren't set up to make an unbound book. Stefan Sagmeister makemoredifficultbook Downtown Toronto is a very good place to talk about the neutrality of modernist architecture. I'm sure this kind of box-building was interesting in the Twenties, Thirties and Forties, but I think it's absolutely ridiculous to build like this in 2013. Stefan Sagmeister placegoodthinkarchitecture There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done. Stefan Sagmeister influencedonecultureworld I had given a presentation on design and happiness for quite a long while at design conferences. I had found thinking about the topic helpful for my own practice, as it forced me to consider the fundamentals, and the feedback from the audience was always enthusiastic. Stefan Sagmeister mehappinesslongthinking U.K. psychologist Daniel Nettle thinks of happiness as a carrot on a stick, designed by evolution to show the right way, and also designed so that we will never permanently reach it. We likely would just sit around and eat sweet and fatty foods all day, and that is simply not in the interest of evolution. Stefan Sagmeister daysweethappinessway By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance. Stefan Sagmeister brandservicecompanyinfluence
