I don't give interviews on Chanel because it is not useful for the Chanel business. Alain Wertheimer More Quotes by Alain Wertheimer More Quotes From Alain Wertheimer We're in the business of selling pleasure. We don't sell handbags or haute couture. We sell dreams. Alain Wertheimer dreams selling pleasure business I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine. Alain Wertheimer how because you wine Horses are the brand value of 'Wertheimer Freres.' Alain Wertheimer horses brand value We have a bad habit of not being able to do things cheap. Alain Wertheimer bad things being habit