I don’t have to win. I just have to make you lose. Maurice Saatchi More Quotes by Maurice Saatchi More Quotes From Maurice Saatchi There is no rivalry between Google and traditional advertising. Maurice Saatchi rivalrygoogleadvertising Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'. Maurice Saatchi simplicitysimplelong Poetry can't cure cancer, but it can save your life until you die. Maurice Saatchi curescancerdies Simplicity is the outcome of technical subtlety; it is the goal, not the starting point. Maurice Saatchi simplicityoutcomesgoal All media owners want to attract advertising revenue. Google is no different. Maurice Saatchi googlemediadifferent Advertising at its worst will be killed by the Internet. And rightly so. Maurice Saatchi advertisinginternetworst Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere. Maurice Saatchi creativitymusicianartist In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind. Maurice Saatchi locationtechnologymind America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian. Maurice Saatchi eightcountryamerica Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising. Maurice Saatchi advertisingproudshare The Tories win elections when they lead on economic competence. Maurice Saatchi economicelectionwinning Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for. Maurice Saatchi answersgivingworld It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination. Maurice Saatchi determinationtakenself Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title. Maurice Saatchi powerfuleyekings True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world. Maurice Saatchi independencewayworld Speaking up for America has become a lonely ordeal. Maurice Saatchi speaking-uplonelyamerica If you can’t reduce your argument to a few crisp words and phrases, Maurice Saatchi crispsargumentphrases America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring. Maurice Saatchi determinationselfamerica I'm instinctively a Conservative. Maurice Saatchi conservative I write in the most distressingly slow way in terms of punctuation and grammar. Maurice Saatchi punctuationwritingway
