I don't want to use my creative energy on somebody else's user interface. Jeff Bezos More Quotes by Jeff Bezos More Quotes From Jeff Bezos Teachers, who are really good create that environment where you can be very satisfied by the process of learning. If you do something and you find it a very satisfying experience then you want to do more of it. The great teachers somehow convey in their very attitude and their words and their actions and everything they do that this is an important thing you're learning. You end up wanting to do more of it and more of it and more of it. That's a real talent some people have to convey the importance of that and to reflect it back to the students. Jeff Bezos real attitude teacher It's hard to find things that won't sell online. Jeff Bezos digital-age digital-marketing business You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us. Jeff Bezos important unhappy needs We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards. Jeff Bezos competitors backwards obsessed It's harder to be kind than clever Jeff Bezos be-kind kind clever I don't buy stocks, I make stocks. Jeff Bezos The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology. Jeff Bezos retail technology important Work hard, have fun and make history. Jeff Bezos productivity hard-work fun I'm skeptical that the novel will be 're-invented.' Jeff Bezos skeptical novel E-mail has some magical ability to turn off the politeness gene in a human being. Jeff Bezos genes ability mail We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term. Jeff Bezos cash-flow long believe If we think long term, we can accomplish things that we couldn't otherwise accomplish. Jeff Bezos accomplish long thinking You don't want to negotiate the price of simple things you buy every day. Jeff Bezos simple-things simple want If you double the number of experiments you do per year you're going to double your inventiveness. Jeff Bezos technology numbers years If you're truly obsessed over customers, it'll cover a lot of errors. Jeff Bezos servant-leadership obsessed errors You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it. Jeff Bezos judgment simple use Part of company culture is path-dependent. It’s the lessons you learn along the way. Jeff Bezos lessons culture way If you look at academic studies, you can see that stock prices are most closely correlated with cash flow. It's such a straightforward number. Cash flow is what will drive shareholder returns. Jeff Bezos cash-flow numbers looks I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better. Jeff Bezos business people thinking It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt. Jeff Bezos self writing believe