I feel like the smartest people in my field are busy reinforcing the old models with new technology. Douglas Rushkoff More Quotes by Douglas Rushkoff More Quotes From Douglas Rushkoff I'm not a communist, just a media theorist. Douglas Rushkoff theorists communist media If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism. Douglas Rushkoff century twenties firsts Invest in people who will take care of you when you're old. Douglas Rushkoff take-care care people It's not that MySpace lost and Facebook won. It's that MySpace won first, and Facebook won next. They'll go down in the same order. Douglas Rushkoff next order firsts Overwinding happens when hedge funds destroy companies by attempting to leverage derivatives against otherwise productive long-term assets. Douglas Rushkoff derivatives assets long Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes. Douglas Rushkoff media attitude children On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next. Douglas Rushkoff next class past Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them. Douglas Rushkoff media party moving Web sites are designed to keep young people from using the keyboard, except to enter in their parents' credit card information. Douglas Rushkoff parent cards people The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers. Douglas Rushkoff space mean people We know that people are less open in conversations if the other conversant puts a cell phone on the table. Even if it's turned off. The sign is enough to close the mind and make a prospective client or lover less likely to do what you ask. As people realize this, they'll start putting away phones or turning them off. Douglas Rushkoff phones cells people Apple enjoys 'Harry Potter'-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off. Douglas Rushkoff potters apples pace Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand. Douglas Rushkoff google apples jobs When things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause. Douglas Rushkoff pauses answers sometimes Removed from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers. Douglas Rushkoff offering real mean Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations. Douglas Rushkoff microsoft demand use Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s. Douglas Rushkoff emergencies air people Our technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems. Douglas Rushkoff iphone technology simple Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there. Douglas Rushkoff impact real world Narrative Collapse is what happens when we no longer have time in which to tell a story. Remote controls and DVRs give us the ability to break down narratives - particularly the more abusive ones. This is a great thing for escaping the 'ends-justify-the-means' traps of 20th-century wars and religions, but it can also make it hard to convey values. Douglas Rushkoff escaping war mean
