I have had a lot of setbacks that I have learned from. Susan Wojcicki More Quotes by Susan Wojcicki More Quotes From Susan Wojcicki We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. Susan Wojcicki google incentives want Right now, offline and online are coming together because of smartphones. Susan Wojcicki smartphones online together The main motivations were to try to leverage Google's expertise with large computer systems and to try to give something back to science Susan Wojcicki google motivation giving There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted. Susan Wojcicki business opportunity facts Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. Susan Wojcicki job think women important Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. Susan Wojcicki best child decision people YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn. Susan Wojcicki me time life people Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. Susan Wojcicki employees new women culture On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. Susan Wojcicki women learning technology business Advertising is a very fundamental need, so I don't think it's going to go away. Susan Wojcicki need go think advertising If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school. Susan Wojcicki learning science people school Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. Susan Wojcicki go advertising simple time Growth is always essential. Running any tech company, you want to make sure you're growing. Putting in place all of the right structure to be able to ensure growth. Susan Wojcicki place you growth want I think video advertising is a hugely compelling medium. Susan Wojcicki i-think think advertising video There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. Susan Wojcicki google company family people First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. Susan Wojcicki woman good you women People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together. Susan Wojcicki you together work people I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. Susan Wojcicki result think advertising media My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. Susan Wojcicki good me time people What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google. Susan Wojcicki me women support responsibility
