I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. Leo Burnett More Quotes by Leo Burnett More Quotes From Leo Burnett I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. Leo Burnett creative ideas thinking Good advertising is a happy wedding of words and pictures, not a contest between them. Leo Burnett contests advertising Plan the sale when you plan the ad Leo Burnett ads advertising plans Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. Leo Burnett standards mass made I think a smart woman can sell the average man anything. Leo Burnett smart men thinking The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do. Leo Burnett nice taken attitude Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett good advertising information mind The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett pictures words new advertising If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. Leo Burnett yourself you business writing To swear off making mistakes is very easy. All you have to do is swear off having ideas. Leo Burnett mistakes you easy ideas I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett bad good fool hands
