I like what I do. So why would I want to stop doing it? Paula Scher More Quotes by Paula Scher More Quotes From Paula Scher Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it. Paula Scher want past thinking I do different things. I'm a designer. I'm a painter. Paula Scher painter designer different All maps are distorted, they are not literal fact. Paula Scher literal maps facts What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless". Paula Scher times-have-changed design looks I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design "norm"that I don't understand anyway. That makes me nervous. Paula Scher nervous design want What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us. Paula Scher mother kids thinking What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way. Paula Scher wow havens way I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen. Paula Scher creative trying thinking New Zealand looks like the future to me Paula Scher new-zealand looks I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do. Paula Scher my-own able kind Design always has a purpose. Paula Scher design purpose Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that. Paula Scher stuff people needs Design really can be anything. Paula Scher design Really, everything is designed. Paula Scher My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery. Paula Scher expectations ordinary discovery For people who make inventions, whether they make scientific inventions or artistic inventions, they're driven by pretty much the same thing. It's some mistrust from somebody saying it couldn't be a certain way, and overthrowing that. But that can happen at any point in history, at any time you come along. It doesn't get better or worse because you're born in this era or that era - I think it's more individualistic. It comes from within, you know, it's an internal thing. Paula Scher get-better people thinking You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it. Paula Scher differences dog thinking If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well. Paula Scher terrific wow wells I love that the level of mediocrity rises. Paula Scher mediocrity levels I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was. Paula Scher posters artist school
