I'm a great believer in the idea of not choosing based on our taste. Sheena Iyengar More Quotes by Sheena Iyengar More Quotes From Sheena Iyengar People will make worse financial decisions for them if they're choosing from a lot of options than if they're choosing from a few options. If they have more options they're more likely to avoid stocks and put all their money in money market accounts, which doesn't even grow at the rate of inflation. Sheena Iyengar financial decision people We are sculptors finding ourselves in the evolution of choosing, not in the results of choice. Sheena Iyengar results evolution choices In America we tell our parents to bring their child home and put him or her in a crib; as they get older, children sleep in they own room not in Mom and Dad's room. What are we training them for? It's independence, because that's what being empowered is all about. Sheena Iyengar dad mom children It's easy to assume people are conforming when we witness them all choosing the same option, but when we choose that very option ourselves, we have no shortage of perfectly good reasons for why we just happen to be doing the same thing as those other people; they mindlessly conform, but we mindfully choose. This doesn't mean that we're all conformists in denial. It means that we regularly fail to recognize that others' thoughts and behaviors are just as complex and varied as our own. Rather than being alone in a crowd of sheep, we're all individuals in sheep's clothing. Sheena Iyengar perfectly-good sheep mean Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether they're choosing chocolates or which job offer to accept. Sheena Iyengar accepting chocolate jobs The typical Walmart today offers you 100,000 products. Sheena Iyengar walmart motivation inspiration Knowledge should be a public good, and I want my ideas to have as much exposure as possible. Sheena Iyengar should want ideas Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who I would marry. But going to an American school taught me that I was the one who's supposed to make those choices. Sheena Iyengar dad mom school The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere. Sheena Iyengar narrative trying needs I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might tell me I look really natural. Everyone is convinced their opinion is the truth, and that's what I struggle against. Sheena Iyengar makeup fake struggle The great artist Michelangelo claimed that his sculptures were already present in the stone, and all he had to do was carve away everything else. Sheena Iyengar artist self lying A clear right answer and the opportunity to change the options? This is the chooser’s dream. Sheena Iyengar answers dream opportunity What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold. Sheena Iyengar influence stories world What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live and use choice as a way in which we can facilitate our ability to live and that is something we really were born with. Sheena Iyengar choices desire animal First-generation children were strongly influenced by their immigrant parents' approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected. Sheena Iyengar motivation inspiration children The saying goes that history repeats itself; personal histories do the same. We can gather the lessons of others' lives through observation, conversation, and by seeking advice. We can use the automatic system to find out who the happy people are, and the reflective system to evaluate how they got to be that way. Pursuing happiness need not be a lonely endeavor. In fact, throwing in our lot with others may be a very good way of coping with the disappointments of choice. Sheena Iyengar lonely disappointment people We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously made.After all, it feels better to justify our opinions rather than challenge them, to contemplate only the pros and relegate the cons to the back of our minds. However, if we want to make the most of choice, we have to be willing to make ourselves uncomfortable. The question is, if we are willing, how exactly do we go about fortifying ourselves against these biases? Sheena Iyengar support feel-better choices You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice. Sheena Iyengar choices animal baby When companies try to guess what consumers want, they essentially make the choice for consumers. Sheena Iyengar choices want trying You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give them a music mobile which turns on automatically versus a music mobile in which - if by chance their little legs or their little hands accidentally touches it - turns on they're so much more excited if by chance it turns on because they touched it, so that desire for control over their environment is... really appears from very early on and if you look at children's first words, "no, yes." Sheena Iyengar giving children hands
