I only started to understand the concept of "environmental protection" 14 years ago. I was an ambassador for a charity event, and the staff told me that the consumption of disposable chopsticks in China, per year, could result in the devastation of unimaginable acres of forest.

Li Bingbing

Categorized in : Years Events Environmental

All I want to say is that life is very fragile. We should live every moment and cherish what we have been given.

Li Bingbing

cherish life-is want

I used to think hard work made me come alive, honestly. I used to have a daily work schedule with millions of things on it and I thought, "This is wonderful!"

Li Bingbing

schedules hard-work thinking

I wish to create trends rather than follow them.

Li Bingbing

trends wish

I cannot imagine my hometown without forests, and I cannot imagine the earth turned into a desert.

Li Bingbing

desert earth forests

To me, my nephew is the angel of my world. It is my absolute happiest moment whenever he smiles at me.

Li Bingbing

nephew angel world

In China, I helped introduce UNEP's campaign to reduce food waste on World Environment Day. The government took notice of food waste issues and now, when you over-order in a restaurant, you are encouraged to downsize. This is where people can really impact policy and vice versa!

Li Bingbing

issues government order

I always have my own attitude towards everything in life.

Li Bingbing

my-own attitude

Environment protection weighs the same in my life as my professional acting career.

Li Bingbing

environment careers acting

It may surprise people to learn that one elephant is killed every 15 minutes for its ivory.

Li Bingbing

ivory elephants people

Air pollution is my biggest concern right now. Maybe because I live in Beijing, and in this city we have such severe challenges due to bad air quality. It has affected our daily lives and health. I do not go outdoors because of it. I desperately hope that we can improve the current situation.

Li Bingbing

cities challenges air

To me, my nephew is the angel of my world. It is my absolute happiest moment whenever he smiles at me. I have stopped working 24 hours a day like I was before, and I rush back home to see him whenever I can after work. That always makes my day.

Li Bingbing

nephew angel home

I saw a dead elephant in one of Kenya's natural reserves. Around her were footprints of her baby elephant. This was just so sad, as three days before, perhaps the mother was still taking the baby around to play and to drink water. In her mind, she probably was thinking they had a life of decades to be together. However, the poaching happened so fast and everything collapsed. Without the protection of the mother, the baby elephant is likely to die too. That moment changed me.

Li Bingbing

mother baby thinking

We do have responsibilities, as we live on this planet. It is our one and only home, which we are obligated to protect, to keep as beautiful and harmonious as it is. It is really for everyone to do so, including you and me.

Li Bingbing

responsibility home beautiful

I love raising awareness and encouraging people to take action for World Environment Day, because it demonstrates how individual voices can become a global chorus for change.

Li Bingbing

voice people world

As the Ambassador for WWF Earth Hour, I still vividly remember that there were only 80 buildings in China that participated the Earth Hour in its first year. Six years later, there were 170 cities and thousands of buildings that participated. We are still growing strong. I am encouraged by the accomplishments we have made together and they make me proud and more determined than ever.

Li Bingbing

strong cities years

Take charity work for example; the motivation of my various charitable activities is neither for fame nor profits. It is my sincere wish that, through my efforts, more people can realize how important it is to protect our planet and to start to act for a change.

Li Bingbing

effort motivation people

Perseverance is my biggest lesson. When I started to get involved in environmental protection some years ago, my people did not take it seriously and they never considered it important. But today, people look at what I do and they truly recognize those efforts, and eventually they join you as "environmental activists" too!

Li Bingbing

perseverance people years

I was born in northeastern China, where we have the privilege to see forests just out of the window. And I thought, I am going to do something because I cannot imagine my hometown without forests, and I cannot imagine the earth turned into a desert. From that day on, environment protection weighs the same in my life as my professional acting career.

Li Bingbing

desert careers acting

By sticking to my principles and what I firmly believe in - I always have my own attitude towards everything in life. I wish to create trends rather than follow them. My daily routine at the moment is really just a combination of work and family.

Li Bingbing

wish attitude believe

The threat of extinction is more real than many realise. And the damage done to elephants directly leads to destruction of the ecosystem.

Li Bingbing

more extinction done real