I put working out on my calendar as if it were a part of my job. It makes exercise as important a priority as brushing my teeth - something I need to do every day. Heidi Roizen More Quotes by Heidi Roizen More Quotes From Heidi Roizen The glass ceiling doesn't apply when you're building your own house Heidi Roizen ceilings glasses house The entrepreneurial mind-set is that risk is the heightened probability that there is a big range of possible outcomes. Heidi Roizen risk outcomes mind Entrepreneurs are always super optimistic. If they weren't they wouldn't be entrepreneurs. Heidi Roizen optimistic entrepreneur ifs I can't tell you how many board meetings I've been in where the CEO is anguished over the impacts on morale that cost cutting or layoffs will bring about. You know what hurts morale even more than cost-cutting and layoffs? Going out of business. Heidi Roizen will know you business Isn't it interesting that markets are not just perfect? In business school and economic theory, you learn all about those perfect markets, and there's no such thing as a perfect market. Heidi Roizen you business perfect school The individual dynamics going on within a venture fund are critically important to you. Unfortunately, they're also very opaque. Heidi Roizen going you individual important Venture capital is debt. People don't understand that. Heidi Roizen understand venture debt people You can't let a failure keep you down, because if you stay down after you fail, you are going to stay down for good. Heidi Roizen down good you failure I don't know any successful entrepreneur that doesn't have at least a handful of stories about the things they did that went horribly wrong. Heidi Roizen wrong things know entrepreneur If you're the only woman in the room, and you raise your hand, there's a good chance your question's going to get answered. You stand out. Heidi Roizen woman good you chance I think women let themselves be burdened by failures much more than men do. They agonize - and I do it a lot, too - and rethink them. Heidi Roizen more think women men Women as consumers are a very powerful force. Heidi Roizen very women force powerful If you have to be a female in business, Silicon Valley is the best place because it's a meritocracy. It's not about who you are, it's about what you can do. Heidi Roizen place best you business Don't define yourself by your mistakes or by the single thing you are at your work. Heidi Roizen mistakes yourself you work I used to fall into the trap of thinking that taking care of my husband and kids was more important than taking care of myself. Now I have a new attitude: You know when you're on an airplane and the manual tells you to put on your oxygen mask first and then help the person next to you? I feel the same way about my health. Heidi Roizen myself you health attitude I bought myself a DVD set of 'Lost' and only allowed myself to watch it while I was strength training. Sometimes I'd exercise longer than I intended to because I didn't want to turn it off. Talk about positive reinforcement! Heidi Roizen myself strength positive sometimes I thought of calorie-counting as a budget: I was happy to skip bread at dinner so I could 'spend' on a glass of wine. Heidi Roizen thought dinner wine happy You can't write about a personal struggle if you're going to water it down to meet everyone's expectations about what's appropriate. Heidi Roizen down you struggle water I like to make good things happen for other people. It makes me happy, and I believe it's good for my business as well. Heidi Roizen good me business people Do deals with the people you want to work with, and the success will follow. Heidi Roizen you work success people