I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..." Paula Scher More Quotes by Paula Scher More Quotes From Paula Scher Words have meaning, type has spirit. Paula Scher type spirit It's through mistakes that you actually can grow. You have to get bad in order to get good. Paula Scher technology mistake order The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public. Paula Scher designer important jobs It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds. Paula Scher draws design years The best way to accomplish serious design ... is to be totally and completely unqualified for the job. Paula Scher motivational inspirational jobs My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing. Paula Scher gambling play two Design is the art of planning, and it is the art of making things possible. Paula Scher planning design art Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that's how you grow. Paula Scher ignorant motivation inspiration The goal of design is to raise the expectation of what design can be Paula Scher design goal expectations Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else. Paula Scher design understanding culture The work needs to get out of your head and on to the table, and it needs to be done from the heart. Paula Scher design heart needs If I get up every day with the optimism that I have the capacity for growth, then that’s success for me. Paula Scher get-up optimism growth Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being having a genuine mistrust of rules. And that may be the constant. It's almost like there's some rebellion in it. Paula Scher creativity may culture Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand. Paula Scher design dog art Design exists to serve some purpose. Paula Scher design purpose Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that? Paula Scher understood identity Your name is Windows. Why are you a flag? Paula Scher flags names window I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make. Paula Scher nice hate jobs Great design is serious, not solemn Paula Scher great-design design serious Art has no purpose. It exists for its own sake. Paula Scher purpose sake art
