I think branding is a powerful tool that can effect almost anything,includingbasic food products, like the ones presented in 'Wheat is Wheat is Wheat'. Peddy Mergui More Quotes by Peddy Mergui More Quotes From Peddy Mergui While presenting at the Museum of Craft and Design in SF, many people asked if there's a store at the end where they can buy the products. Peddy Mergui lifestyle