I think soccer has a bad rep for rubbish food. It deserves it, I think, on the whole. So I think that other clubs can learn from that. Why can't we have great food at a soccer game? We should be able to. So it's partly eco, partly match-day experience; at least from a food perspective. We're, like, fifth tier of English soccer, so it's a bit different here from what it's like in the Premiership, for example, where they're ahead of the curve compared to a lot of clubs at our level, let's say. But I would say - on the eco front - we'll be ahead of that.

Dale Vince

Categorized in : Environment

We thought, you know what, what we can do with this is actually bring our message to a new world, the world of soccer -- relatively untouched by eco stuff. Our work is on the issues of energy, transport and food; and within soccer you find that, like a stick of rock, written through the middle. So we decided to dive in, rescue the club, create the greenest soccer club perhaps in the world and use that as a way to reach a totally different audience.

environment