I think the key is that you come out with products which are embracing and true to the brand. Henrik Fisker More Quotes by Henrik Fisker More Quotes From Henrik Fisker If design isn't profitable, then it's art. Henrik Fisker branding design art We have to control our battery development and testing. Henrik Fisker testing batteries development I think we still have a love for cars, and whether you're going to be driven in a car or whether you drive the car yourself, I think most people still want a good-looking car. That's the reason why, when you order a cab, you prefer a sedan over a minivan to pick you up because it just isn't as cool to be driven somewhere in a minivan. Henrik Fisker order people thinking I think every brand in the world has gone through ups and downs. Henrik Fisker gone world thinking I'm not one of those radical believers that everybody has to be forced to do one thing. Henrik Fisker radical one-thing believer America's all about freedom of choice, and I really hope that in the future we still have a great choice of vehicles. Henrik Fisker freedom-of-choice choices america I think with more electric vehicles on the road, hopefully we'll still be able to drive some fantastic sports cars with big V8s, or V10s, or even V12s. Why not? If we can find a way to balance the automotive world, where ultimately, when we have most of the commuters drive electric cars, then we won't really have any issue with some sports cars driving around. Henrik Fisker electric-vehicles sports thinking You can make them so small that they almost disappear, but I think headlights are also part of the face of a car. Henrik Fisker car faces thinking I do think, in the future, headlamps are probably going to be smaller, slimmer. I also think that a lot of designers will start playing around with the daylight running lights. That gives a lot of character to the vehicles in different ways, so I think designers are going to play around with that to try and give each brand a certain DNA so you can almost recognize what car it is when you look at the headlamps. Henrik Fisker running character thinking I've never designed a bicycle, so one day that would be fun to do. Henrik Fisker one-day would-be fun I would like to design a really cool watch. I've done a little bit of watches in the past, but I didn't have a lot of freedom because it was already sort of set in stone, everything around the watch. So I think a watch in the future would definitely be in the cards. Henrik Fisker design past thinking At the end of the day, most people really only want a minivan for a certain part of their lives, when they're forced to have it because they have a lot of kids they've got to carry around or whatever, so I still think that the emotional connection with the car is very important. Henrik Fisker emotional kids thinking Probably looking at a piece of paper and all the features of a minivan, the minivan is probably the best car in the world. Henrik Fisker car pieces world My view is that we will still have many different categories of cars in the future. Henrik Fisker car different views To be able to swivel around, I think is really good for a concept car, but in reality, I think for normal vehicles, if you actually look at how a vehicle is designed and packaged it doesn't make a lot of sense. Henrik Fisker car reality thinking I think people are still conscious about how the car looks, whether they're going to be driven in it or not. Henrik Fisker car people thinking There's obviously a big difference between driving on the freeway in the desert, where there are no children playing or running over the road, than deploying it in a neighborhood. Henrik Fisker differences running children People always identify a vehicle on the grille. Henrik Fisker vehicle people One of the things that I think nobody's done yet is really taking advantage of the electric powertrain layout, which of course, means you don't have a gasoline engine in the front and you don't have a gas tank in the rear. Henrik Fisker tanks mean thinking I'm sure you're well aware of the car companies that went out of business in 2008. And you've had other brands that have seen difficulties here and there, even some of the most famous ones. Henrik Fisker difficulty here-and-there car
