I understand Christmas, and I understand Easter. But Halloween is one of those things where, if you don't grow with it? The French, they tried Halloween for a few years, and I think they're dropping it.

Jacques Torres

Categorized in : You Think Grow Christmas

I come from a family of craftsmen. We like to make things with our hands. Better than the pleasure of making money is the pleasure of making the product and saying, 'Wow. I did that.' I couldn't see myself doing anything other than making good things to eat.

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I decided on a chocolate business. I love the history of chocolate and making it and the fact that people of any gender, age, and race enjoy it. I found a space in Brooklyn that had not been used in 30 years. Then I talked to an investor who wanted more than 50 percent of the business.

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My chocolate is special because it's real. My pistachios are from Italy, and the almonds are from Spain. We make our own marzipan. If I sell a product that says 'raspberry,' it's real raspberry. My plan was to make the best product possible and be the least expensive of the best chocolate makers. That's still our position.

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I like music that is upbeat, such as Lady Gaga and Bruno Mars. Or anything disco - I will listen to that, too.

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I started cooking around 9 years old. I would make crepes at home for my parents. By 15 years old, I had started my apprenticeship at a bakery.

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I have spent more time in my life working and being in restaurants than being at home. I immediately feel comfortable entering a restaurant, and I feel even more comfortable in the back with the chef and cooks.

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More and more research shows that chocolate is good for you. It's a mood elevator. It contains a lot of antioxidants and will keep us younger. It's good for your heart and acts like aspirin. It keeps your cholesterol low.

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Christmas is the biggest holiday in numbers - in terms of gross amounts - because you have one and a half to two months.

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