I've felt really good about ESPN's programming overall during this crisis, but we're not naive enough to say that' The Last Dance' sitting in the middle of this hasn't been really important to our connection to our audience and the way people have engaged with our brand.

Connor Schell

Some of that's strategic, some of it's out of necessity, we made a conscious effort on Sunday nights with SportsCenter to continue the experience... If we can hold that viewer's attention for another hour, that's what a programmer aspires to do.

What we have done over a decade plus is try to build with each project more and more credibility with our audience, we want the film brand to mean quality, so even if you're not interested in the subject matter, please trust us because the next project will hopefully be as good or better as the one that came before.