I've learned that you really cannot judge a book by its cover.

Aileen Lee

Categorized in : You Judge Cannot Book

What is social proof? Put simply, it's the positive influence created when someone finds out that others are doing something. It's also known as informational social influence.

doing someone influence positive

Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.

growth waiting walking people

If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.

new best you way

Especially when it comes to social and shopping, women rule the Internet.

shopping women internet social

Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web.

women driving force important