I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. Jef I. Richards More Quotes by Jef I. Richards More Quotes From Jef I. Richards Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Jef I. Richards strategy advertising creative art The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture? Jef I. Richards picture lie political law While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. Jef I. Richards lose never best advertising Advertising is the 'wonder' in Wonder Bread. Jef I. Richards advertising bread wonder I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. Jef I. Richards biggest i-believe internet believe Advertising is totally unnecessary. Unless you hope to make money. Jef I. Richards you advertising money hope Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers. Jef I. Richards congress future believe children In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. Jef I. Richards tobacco advertising speech world If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. Jef I. Richards pointless advertising trust done Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it. Jef I. Richards see like know speech The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards day hair death people There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. Jef I. Richards journalism news truth time Advertising is speech. It's regulated because it's often effective speech. Jef I. Richards effective because advertising speech Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? Jef I. Richards grow parents child law In advertising, sex sells. But only if you're selling sex. Jef I. Richards only you advertising sex There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre. Jef I. Richards out some bad advertising Creativity is an advertising agency's most valuable asset, because it is the rarest. Jef I. Richards asset because advertising creativity
