I would guess that Elon Musk saw a point in time years ago where Elon Musk could sell a $ 35,000 car and make money on it, so Elon Musk committed to that number. Now they can technically say they have done it. But they realize it's not a good business model. They're probably losing money on each $ 35,000 car.

Karl Brauer

More Quotes by Karl Brauer
Categorized in : Technology
More Quotes From Karl Brauer

There are fans out there who'll buy anything with a Tesla badge on it, but this will unlikely pierce the meat of the truck market, tesla is putting up too many barriers for people nervous about stepping out of their comfort zone.

Karl Brauer
technology

When Tesla loses any part of that credit, it undeniably loses a segment of its customer base, it's never going to help them sell more cars, it's only going to hurt.

Karl Brauer
top-news

None of these issues, by themselves, would cause the severe drop in sales and revenue Tesla experienced in Q1, but the combination was powerful, even more troubling ? None of these issues are going away. This is the new normal for Tesla.

Karl Brauer
top-news

Making different versions of the same car costs money because it slows down production, so they've crunched the numbers and decided it's better to make the same car for both the $ 35,000 version and the $ 39,500 version.

Karl Brauer
technology

He feels the Model 3 is the future of the company, and he probably makes more profit on the Model 3 than on a lower price Model S and X.

Karl Brauer
top-news
You have two type of customers, those who are price-oriented and... by Karl Brauer

You have two type of customers, those who are price-oriented and those who are not price-oriented.

Karl Brauer
top-news

NHTSA is prepared to name artificial intelligence as a viable alternative to human-controlled vehicles, it could substantially streamline the process of putting autonomous vehicles on the road.

Karl Brauer
most-read-articles

Most consumers are not hung up on, if not completely oblivious to, where the car is made, at the end of the day if it is a Buick-badged vehicle that we really like as a domestic buyer, we're going to buy it.

Karl Brauer
business
An alliance between the two industries could make everything happ... by Karl Brauer

An alliance between the two industries could make everything happen much quicker.

Karl Brauer
company-news