I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth. Lapo Elkann More Quotes by Lapo Elkann More Quotes From Lapo Elkann No logo, and you don't advertise for anyone. I don't believe in imposed luxury. I believe in built luxury. Something you refine with your own taste. Mass luxury is not my luxury. Lapo Elkann luxury taste believe I love Italy and I say I am from Italy wherever I go. Lapo Elkann London is like a girlfriend I loved, then really fell out with. Lapo Elkann funny-girlfriend london girlfriend I am in love with cars; I love anything that moves. Lapo Elkann car moving I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. Lapo Elkann paris cities new-york Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.' We have the premier opera house in the world, La Scala, and behind the Nobel given to CERN is the research of many Italians. Lapo Elkann best you research world Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead. Lapo Elkann style passion technology beauty Real luxury is customization. Lapo Elkann luxury real The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. Lapo Elkann image more company motivation Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. Lapo Elkann your will service way I've missed a lot of trains in my life, and another one always comes. Lapo Elkann missed my-life always life I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man. Lapo Elkann something man percent strength I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. Lapo Elkann man style fashion work I love Winston Churchill; I think he had the grace of coming and the grace of leaving - when things were hard he was there, and when it was time to leave, he left. Lapo Elkann think grace time love If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit. Lapo Elkann you style life world I'd say Juventus has a story as legendary as the Yankees. Lapo Elkann say story legendary yankees I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. Lapo Elkann day great unique way Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector. Lapo Elkann market up manufacturing luxury The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world. Lapo Elkann stereotypes value philosophy world I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world. Lapo Elkann good go people world
