...if all people doing desktop publishing were doctors we would all be dead! Massimo Vignelli More Quotes by Massimo Vignelli More Quotes From Massimo Vignelli I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark. Massimo Vignelli dog writing thinking Good design is ubiquitous and forever. Massimo Vignelli good-design design forever I started to begin to be interested in architecture and design when I was 14 years old, which was pretty early in life. And then I would start to look at architectural magazines and I eventually went to the school of architecture too, but one of the things I learned very early is that an architect should be able to design anything from a spoon to the city. Massimo Vignelli cities years school It’s not important to develop your own style but your own approach. Massimo Vignelli style approach important The life of a designer is a life of fight: fight against the ugliness. Massimo Vignelli creativity design fighting Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody. Massimo Vignelli lamps care tables Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental. Massimo Vignelli scales dimensions important The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion. Massimo Vignelli fashion ifs way I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around. Massimo Vignelli designer lines levels There are people that thinks that type should be expressive. They have a different point of view from mine. Massimo Vignelli views people thinking It is better to starve than get a bad client. Massimo Vignelli clients Greed is really the religion of vulgarity. Massimo Vignelli vulgarity greed I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that. Massimo Vignelli drawing tools usual If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it. Massimo Vignelli stale everyday tables The repercussion of ugliness is endless. Massimo Vignelli repercussions ugliness endless The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have to do it, and the same is with the computer. Massimo Vignelli computer used want Any color works if you push it to the extreme. Massimo Vignelli extremes color ifs You cannot play the piano by telling a pianist what to do, go a little more to the left or to the right. And the same is for the computer, really. You have to play yourself to get the most out of it. Massimo Vignelli piano play littles Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale. Massimo Vignelli space important noise Design without discipline is anarchy, an exercise of irresponsibilit y. Massimo Vignelli design discipline exercise