If anything, the impact of digital technology is creating bigger brands and bigger superstars. Anita Elberse More Quotes by Anita Elberse More Quotes From Anita Elberse Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters. Anita Elberse truth-ismediachoicestruth Because they are inherently social, people find value in reading the same books and watching the same movies that others do. Anita Elberse valuemoviesreadingpeople
