If, as consumers, we can change our mindset so that we see gnarled, twisted, lumpy or otherwise imperfect produce as beautiful, we can create demand, change the system and ultimately help feed the world. Dana Cowin More Quotes by Dana Cowin More Quotes From Dana Cowin If we could stop wasting food, imagine how many more people we could feed! Dana Cowin imagine ifs people Nearly 40% of all food in this country is wasted, and there are over 49 million food-insecure people in the United States. Clearly we have an enormous opportunity if we can find a way to retrieve the imperfect food and to feed the hungry. Dana Cowin insecure opportunity country People should go to their local grocery store or farmers' market and buy ugly, misshapen foods, then cook with them and document their dishes. And share not only the funny-looking foods, but the fantastic results. Dana Cowin fantastic ugly people There's imperfect food out there that just needs a mouth to bite into it. Dana Cowin imperfect mouths needs If more people start selling ugly produce we have a chance to crack the hunger and malnutrition problems in the U.S. (Almost 90% of us do not get enough fruits and veggies). Dana Cowin ugly cracks people If we accept imperfect food, we can indeed change the world for the better. Dana Cowin imperfect accepting world If home cooks shopped in their own vegetable bin before going to the market, they would save money and help the environment, too, and all because they decided to rescue a vegetable before it turned bad. Dana Cowin vegetables home helping If shoppers looked at crooked carrots, misshapen potatoes, slightly dinged apples or too-small peaches and thought, wow, that looks delicious, imagine the benefits for struggling farmers. Dana Cowin apples struggle looks Check out the produce bin in your fridge or your cabinet before you buy more. When you see something on the verge of going bad, freeze it, turn it into a sauce, make jam. Dana Cowin cabinets sauce jam