If it's been done, do it better. If it hasn't been done, do it so well that better is not an option. Lee Clow More Quotes by Lee Clow More Quotes From Lee Clow There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules. Lee Clow independence surfing ocean Make it smart. Make it beautiful. Have fun. Lee Clow smart fun beautiful An ad should be an appetizer, not a buffet. Lee Clow appetizers buffets should What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt. Lee Clow shirts t-shirt want Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all. Lee Clow bits scary ideas Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed. Lee Clow baby-steps steps baby I’d rather apologize than to be so timid as to never try to do anything smart or brave. Lee Clow smart marketing brave Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same. Lee Clow creativity challenges opportunity Actions speak louder than meetings. Lee Clow meetings speak action Everything a brand does is advertising. Lee Clow advertising brands doe Creative people are 50% ego and 50% insecurity. Lee Clow ego creative people [In 2007] People's relationship with a brand is becoming a dialog, not a monolog. Lee Clow brands becoming people I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture. Lee Clow communication media art Shocking is easy. Shockingly brilliant, a bit more challenging. Lee Clow brilliant challenges easy I've never found a client's business problem that could be solved solely through advertising. Lee Clow advertising clients problem Consumers never complain about ads being too smart. Lee Clow consumers smart complaining Listen real hard to the smartest guy in the room before you go trying to prove how smart you are. Lee Clow smart guy real It's very demeaning that we have to put on a show to prove that we know how to put on a show. Lee Clow demeaning prove shows An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run. Lee Clow home running average When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating. Lee Clow energy together people
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