If Lyft falls into the trap of trying to manage short-term earnings and expectations, it's probably going to also succumb to pressure to cut driver costs. Arun Sundararajan More Quotes by Arun Sundararajan More Quotes From Arun Sundararajan Amazon is a good example here, they lost money for 10 to 15 years while slowly training consumers to trust an online platform for more and more of their purchases. Arun Sundararajan technology It could position something that's branded Harley as an alternative to scooter rental, there aren't many iconic mobility brands. How can Harley take advantage of people radically changing how they transport themselves ? Arun Sundararajan top-news