If news organizations want to cut through with a direct route to users in an environment dominated by platforms, if they want to convince people to pay for their journalism then they must convince people that the journalism they publish has value for them, for the public.

Rasmus Kleis Nielsen

Categorized in : Business

I think it's important to recognize that Facebook has a lot to answer for and it's important we look critically at what they do and what they enable, but it's also really, really important we recognize that British politicians have done nothing to change the rules of the game despite all the shortcomings we have documented on how those rules have worked in recent elections.

Rasmus Kleis Nielsen

Much of the population is perfectly happy with the news that they can access for free and even amongst those who are willing to pay, the majority are only willing to sign up for one subscription, a lot of the public is really alienated from a lot of the journalism that they see - they don't find it particularly trustworthy, they don't find it particularly relevant and they don't find it leaves them in a better place.

Rasmus Kleis Nielsen

The verdict is clear: people find that some news is worth paying for, but much of it is not, the challenge for publishers now is to ensure that the journalism they produce is truly distinct, relevant and valuable, and then effectively promoting it to convince people to donate or subscribe.

Rasmus Kleis Nielsen

These things are happening because of us, we prefer news in the digital form because it's convenient but you get what you pay for. It takes money to do professional journalism.

Rasmus Kleis Nielsen

Many people in Asian and African countries are using mobile phones to get their online news and in those regions social media is even more important as source of news.

Rasmus Kleis Nielsen