If they don't watch out, they risk becoming just suppliers to tho... by Ken Okuyama

If they don't watch out, they risk becoming just suppliers to those (tech) companies.

Ken Okuyama

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Categorized in : Business

Automakers have used existing technology and road infrastructure to create cars which have an emotional connection with drivers. This is how they have been adding value to their products, but cars have become commodity products, and, as such, they have to become more functional and even more affordable.

business

Self-driving cars will eventually become commonplace ... as a result, carmakers will have to sell not only the hardware, but also the overall system to run the cars, companies like Mercedes (DAIGn.DE) and Toyota are looking at this, but Google is ahead in this game.

business