If this model had come out when the Model 3 first launched and passion for Tesla was at its peak, shoppers might have given more latitude, but the expectations have been set and it's likely going to be a tough sell moving forward. Jessica Caldwell More Quotes by Jessica Caldwell More Quotes From Jessica Caldwell Automakers aren't just competing with each other anymore, they're under intense pressure from well-funded tech companies, cutting costs by sharing vehicle architectures and manufacturing facilities is just table stakes in this new world. Jessica Caldwell technology Hyundai is still seen as a value brand but their proposition has weakened over time as their prices have gone up while their exterior style has stood out less. Jessica Caldwell business Once the market has identified a company as a value brand, that stigma is hard to shake, and corporate images take a long time to change. Jessica Caldwell business Because there was a full week of May after the holiday weekend, shoppers had plenty of time to take advantage of the deals being widely communicated in dealer and automaker marketing messages. Jessica Caldwell company-news I wouldn't expect Toyota to necessarily keep this lead, it's not like General Motors is doing something magical all these years. They just have more channels to sell in and more brands. Jessica Caldwell If EVs and autonomous vehicles are the future, General Motors is setting themselves up quite well. Jessica Caldwell Ford Mustang Mach-E, as cool as Ford Mustang Mach-E is, probably won't touch as many people as a Ford F-150 does. Jessica Caldwell It does feel like the truck market is vulnerable because a lot more automakers are getting into it. Jessica Caldwell I think the Ford F-150 buyer base is definitely more vast, i think there are certain types of people that are more interested in those up-and-coming startups than the F-150 which is the most famous and well-known vehicle, probably, in the country. Jessica Caldwell The industry is going electric but at a much slower rate than was expected a few years ago, while most automakers are dedicated to moving [ to ] electric, the global pandemic has tempered that shift for change. Jessica Caldwell
