If we take a step back and look at what Snapchat is, it all starts with the camera. Evan Spiegel More Quotes by Evan Spiegel More Quotes From Evan Spiegel Online one day, you log in, and you realise, 'This is not me.' Everything you're posting, you're doing it in the context of everything you've posted before. Let's delete everything, save the stuff that's important, and then you only have to organise the one per cent that's worth keeping. Evan Spiegel day me you important Ephemeral should be the default. Evan Spiegel default ephemeral should Generally speaking, the people who come to work at Snapchat believe in personal growth. It's part of why Snapchat's stories are ephemeral, because you will be a different person tomorrow. Evan Spiegel you growth work people The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach. Evan Spiegel talent space people way It would be better for everyone if we deleted everything by default and saved the things that are important to us. Evan Spiegel everyone better everything important People started conceiving of their friends as networking tools, like, 'Friend me so you can be friends with someone else,' or, 'The more people you know, the more networked you are.' But we see real value in having a fun conversation with your friends. Evan Spiegel me you friends people It seems odd that at the beginning of the Internet, everyone decided everything should stick around forever. Evan Spiegel everything beginning internet forever What Snapchat said was if we try to model conversations as they occur, they're largely ephemeral. We may try to write down and save the really special moments, but by and large, we just try to let everything go. We remember it, but we don't try to save it. Evan Spiegel down moments special remember More people are watching college football on Snapchat than they are on television. Evan Spiegel college football people television For Snapchat, the closer we can get to 'I want to talk to you' - that emotion of wanting to see you and then seeing you - the better and better our product and our view of the world will be. Evan Spiegel view better you world Typing and read receipts make a lot of sense for messaging. You write a letter, you put it in an envelope, you send it to a friend, and you want to know when they get it. It's like FedEx - they let you know when the package gets dropped off. Evan Spiegel friend know you want We don't want to own people's photos. We want to help them communicate with friends in whatever way makes them happiest. Evan Spiegel own friends people way Technology businesses in general are susceptible to hacking. That's why you have to work really, really, really hard with law enforcement, with security experts, internal and external groups, to make sure you're paying attention and addressing security concerns. Evan Spiegel you technology law work
