If we were only a service selling the big bundle today with a very narrow set of services, effectively forcing customers into a one-size-fits-all package, it would be harder. Sky CEO Jeremy Darroch More Quotes by Sky CEO Jeremy Darroch More Quotes From Sky CEO Jeremy Darroch I think the opportunity for pricing is good and it is certainly our intention in the UK to do that (raise prices), we want to do that behind innovation, behind improved service, behind improved content. Sky CEO Jeremy Darroch technology
