If you can't be unconventional, be obtuse. Be deliberately obtuse, because there are 5 billion people out there thinking in train tracks, and thinking what they have been taught to think. James Dyson More Quotes by James Dyson More Quotes From James Dyson The one size fits all approach of standardized testing is convenient but lazy. James Dyson size lazy fit We need to encourage investors to invest in high-technology startups. James Dyson high-technology technology needs The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues. James Dyson sexy media thinking China can and will be an invaluable trading partner to both the U.S. and the U.K. James Dyson trading china partners Nobody wants the expenditure of a lease on a factory which lasts 21 years. You can't plan 21 years ahead. James Dyson lasts want years I've fought court battles over my inventions before. James Dyson court invention battle Everybody recognizes that if you can make very efficient electric motors, you can make a quantum leap forward. James Dyson electric-motors quantum leap When decisions on nuclear power stations and runways are delayed and the government dilly-dallies, people think they aren't important. James Dyson government people thinking Further research and development will ensure that MarinaTex evolves further, and I hope it becomes part of a global answer to the abundance of single use plastic waste. James Dyson environment Hair dryers can be heavy, inefficient, and make a racket. By looking at them further, we realized that they can also cause extreme heat damage to hair, i challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems. James Dyson latest-headlines We will not be diverted from what is a crucial consumer issue, what Bosch and Siemens have done we believe circumvents the purpose of the EU energy regulations and misleads consumers. James Dyson industrials When you can't compete on cost, compete on quality. James Dyson compete you quality cost Enjoy failure and learn from it. You can never learn from success. James Dyson you enjoy failure success Now, we don't teach children in schools to be creative. We don't teach them to experiment. We want them to fill in the right answer, tick the right answer in the box. James Dyson answer creative want children What I often do is just think of a completely obtuse thing to do, almost the wrong thing to do. That often works because you start a different approach, something no one has tried. James Dyson wrong start think you The British judiciary needs to support intellectual property. James Dyson property british support intellectual Insurance companies don't make anything. James Dyson insurance companies make anything People will make leaps of faith and get excited by your product if you just get it in front of them. James Dyson will you faith people I grew up running miles of the Norfolk coastline. I'd think nothing of a six-mile run before breakfast. I still run, though not as far and not before muesli. James Dyson nothing run think breakfast Goodness, I know nothing about nuclear energy. James Dyson nothing know goodness energy