If you can't solve a problem, it's because you're playing by the rules Paul Arden More Quotes by Paul Arden More Quotes From Paul Arden Do not put cleverness in front of the communication. Paul Arden cleverness communication inspirational It's never the next brief, it's ALWAYS THIS brief . Paul Arden advertising next Religion is a light bulb, created by man to help him to see in the dark. Paul Arden light dark men Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing. Paul Arden safe missing play Life's all about 'me' anyway Paul Arden There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest. Paul Arden clients self want You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible. Paul Arden you vision impossible reality Your vision of where or who you want to be is your greatest asset. Paul Arden your you vision want If you get stuck, draw with a different pen. Change your tools; it may free your thinking. Paul Arden pen you change thinking I've now discovered that if you know what you want and try hard to achieve it, everyone else will try hard, too. Paul Arden will know you achieve We try to make sensible decisions with the facts in front of us. The problem with sensible decisions is that so is everyone else. Paul Arden everyone try problem facts Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative. Paul Arden experience creative past knowledge Risks are a measure of people. People who don't take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you've been. Paul Arden you future walking people
