If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow. Steve Jobs More Quotes by Steve Jobs More Quotes From Steve Jobs I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products. Steve Jobs best-job microsoft facts School was pretty hard for me at the beginning. Steve Jobs hard school Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out. Steve Jobs marketing mean people Music companies are not technology companies any more than technology companies are music companies. They're really different from each other. Steve Jobs company technology different The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad. Steve Jobs tablets smartphones ipads So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective. Steve Jobs perspective business people The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm. Steve Jobs computer revolution people What we're doing here will send a giant ripple through the universe. Steve Jobs ripple universe giants Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do. Steve Jobs passion business running When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever. Steve Jobs wind people school I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products. Steve Jobs wish writing inspirational I'm one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline. Steve Jobs creativity technology real I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying "yes" to everything. It's about saying "no" to all but the most crucial features. Steve Jobs innovation simplicity ideas We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves. Steve Jobs apples numbers people Packaging can be theater, it can create a story Steve Jobs packaging theater stories You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable. Steve Jobs ipods simple play It places value on experience versus intellectual understanding. I saw a lot of people contemplating things but it didn't seem to lead to too many places. I got very interested in people who had discovered something more significant than an intellectual, abstract understanding. Steve Jobs understanding intellectual people My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs. Steve Jobs mother teacher school After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design. Steve Jobs elements design marketing These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that. Steve Jobs birth-defects technology children
