If you look at the developed world, people have multiple devices now. And a phone works with a watch, with a car, with a tablet, with a number of other type of devices. Steve Mollenkopf More Quotes by Steve Mollenkopf More Quotes From Steve Mollenkopf Look at smartphones. We are seeing growth almost like a barbell. You see lower-priced but high-volume growth in the developing world. But it ends up the average selling prices in the developing world are actually a lot higher than what people think. Steve Mollenkopf look you growth people In the chip business, our higher-tier products are actually becoming more expensive because more and more of the functionality of the phone comes into the chip itself. So we have been grabbing content on the phone at a time when the phone is becoming more and more like a PC in terms of things it can do. Steve Mollenkopf phone things business time If you look at where the growth is happening - tablet growth compared to the traditional PC growth - you just can't compare them. Steve Mollenkopf just look you growth Power, of course, is very important, but really, there's a bundle of technologies you have to have to make sure they're highly integrated, so you have to have modem, you have to have connectivity, you have to have GPS, you have to have graphics, you have to have CPU. Steve Mollenkopf make you important power Cars are now saying, 'I need special features because I'm going to rely on the network for mission critical things, safety, transportation efficiency.' Steve Mollenkopf mission saying safety special