If you really think about it, when watching television, you have product placement all the time. Jay Chiat More Quotes by Jay Chiat More Quotes From Jay Chiat Taking risks gives me energy. Jay Chiat riskenergygiving Sometimes the most important job advertising can do, is to clarify the obvious. Jay Chiat advertisingimportantjobs I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur. Jay Chiat agencyyearsthinking If you can't be bothered to work on Saturday, don't bother to come in on Sunday. Jay Chiat saturdaysundaywork The intellectual architecture means focusing on doing great work instead of focusing on agency politics. Jay Chiat agencyintellectualmean We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in. Jay Chiat officespecialdog How big can we get before we get bad? Jay Chiat advertisingbigs You start losing a client the moment you get it. Jay Chiat advertisingclientslosing Charlie Rose is the ultimate ad. Jay Chiat charlieadsrose I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range. Jay Chiat advertisingeconomylong Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products. Jay Chiat technologyopportunitynumbers One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites. Jay Chiat newsconfusionway In the '20s they were telling us wed all have our own private plane and take vacations to the moon. Jay Chiat vacationeconomymoon My real talent was for losing clients. Jay Chiat clientsreallosing It's hard to build a brand, competitively, and tell people what you do as well. Jay Chiat brandswellspeople Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry. Jay Chiat advertising-agenciesfrankadvertising We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site. Jay Chiat leavingreadingbook Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM. Jay Chiat phonestechnologywriting Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something. Jay Chiat readingpeopleideas The team architecture means setting up an organization that helps people produce that great work in teams. Jay Chiat teamorganizationmean
