If you want to offer a smartwatch as sophisticated and complete as the Apple Watch, that is practically impossible for a Swiss company alone, we cannot develop microprocessors to that level. Heuer Chief Executive Jean-Claude Biver More Quotes by Heuer Chief Executive Jean-Claude Biver More Quotes From Heuer Chief Executive Jean-Claude Biver We will try to keep the pace, but the world is so difficult at the moment. Heuer Chief Executive Jean-Claude Biver business For me the most important thing is that I beat the Swiss watch industry, if I do better than the industry it means I gained market share. The more the market is difficult, the more important it is to gain market share. Heuer Chief Executive Jean-Claude Biver business Many Swiss watch brands are not keen on partnerships. We were keen because I believed that my price range could be hit by the competition of smartwatches. Heuer Chief Executive Jean-Claude Biver company-news Apple will get young people used to wearing a watch and later maybe they will want to buy themselves a real watch. Heuer Chief Executive Jean-Claude Biver company-news
