If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours. Ray Kroc More Quotes by Ray Kroc More Quotes From Ray Kroc If you're not a risk taker, you should get the hell out of business. Ray Kroc mcdonalds entrepreneur business The definition of salesmanship is the gentle art of letting the customer have it your way. Ray Kroc definitions educational art I was an overnight success all right, but 30 years is a long, long night. Ray Kroc night long years Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement. Ray Kroc tangible achievement Are you green and growing or ripe and rotting? Ray Kroc mcdonalds growing inspirational If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up. Ray Kroc quality play class Creativity is a highfalutin' word for the work I have to do between now and Tuesday. Ray Kroc mcdonalds creativity tuesday I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them. Ray Kroc boys book thinking If you believe in it, and you believe in it hard, it is impossible to fail. Ray Kroc failing impossible believe You must perfect every fundamental of your business if you expect it to perform well. Ray Kroc wells fundamentals perfect Adversity can strengthen you if you have the will to grind it out. Ray Kroc grind adversity ifs The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it. Ray Kroc congratulations success time I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems. Ray Kroc problem happiness men When you're green, your growing. When you're ripe, you rot. Ray Kroc rotting growing-up motivational While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap. Ray Kroc important guarantees absence Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. Ray Kroc competition cooking dog If my competitor were drowning I'd stick a hose in his mouth and turn on the water. Ray Kroc sticks mouths water It is no achievement to walk a tightrope laid flat on the floor. Ray Kroc flats achievement walks The organization cannot trust the individual; the individual must trust the organization. Ray Kroc fast-food-nation individual organization Take calculated risks. Act boldly and thoughtfully. Be an agile company. Ray Kroc calculated-risk company risk