If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle. R. J. Reynolds More Quotes by R. J. Reynolds More Quotes From R. J. Reynolds They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years. R. J. Reynolds keys age years Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline. R. J. Reynolds replacements adults smoking We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically established that smoking causes disease R. J. Reynolds labels warning smoking If our company is to survive and prosper, over the long term we must get our share of the youth market. R. J. Reynolds tobacco-industry youth long Winston tastes good like a cigarette should R. J. Reynolds cigarette taste should [A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation. R. J. Reynolds nicotine regulation addiction We are basically in the nicotine business. . . . Effective control of nicotine in our products should equate to a significant product performance and cost advantage. R. J. Reynolds significant addiction cost First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to 24 age group, represented 21% of the population. As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this 14 -24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years . R. J. Reynolds keys age years It should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market. R. J. Reynolds opinion long believe Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term. R. J. Reynolds successful long years I believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions. R. J. Reynolds addiction desire believe
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