In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities. Mike Markkula More Quotes by Mike Markkula More Quotes From Mike Markkula Never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. Mike Markkula Never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. Mike Markkula lasts goal believe Impute Mike Markkula judging book people Lasting companies know how to reinvent themselves. Mike Markkula company lasting know-how You've got to be like a butterfly and have a metamorphosis. Mike Markkula like-a-butterfly metamorphosis butterfly