In the athletic industry, no-one is fast at what they are doing, so there is an opportunity to gain a competitive advantage by being faster at what we do, we're not out there to compete with the likes of H&M and Zara in the pure sense, but if they are going to dig into our territory ... we are going to dig into that territory with what we have to offer.

Glenn Bennett

Categorized in : Lifestyle

You can imagine if they are buying it three times faster we are not discounting ... They are buying it at full price, a 20 percent improvement of full-price sales could add tens of millions to the bottom line.

The breakthrough will probably happen in finishing the product close to the consumer, not moving the whole of the operation.