In the case of Martha Stewart, you had a brand that was once valued at $2 billion dollars in it's heyday, and now is competing in the space of mommy bloggers and Instagram stars who brand themselves as lifestyle experts and have millions of followers on social platforms.

Amy Palmer

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She's been on television almost her entire life and has come of age in the advent of the Kardashians. She's learned that the [more skin] you show, the more press coverage and attention you get in Hollywood. We've seen this before countless times. From Britney Spears to Christina Aguilera to Kim [Kardashian] and her sisters, she's trying to break free from her good girl image to a sex symbol.

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If you're a brand, company, start-up or a celebrity and you're not embracing or adapting to digital content, you are already too late, it’s all about being relevant. And to celebrities, this is what drives them; being in the spotlight, the press, and generating buzz. That's why you see celebrities like Katie Couric, Martha Stewart and Chelsea Handler going digital. We now live on our phones, iPads and devices.

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