Innovation has never come through bureaucracy and hierarchy. It's always come from individuals. John Sculley More Quotes by John Sculley More Quotes From John Sculley Those lessons that I got along the way are the ones that have shaped my life for the last 20 years. John Sculley lessons way years Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can. John Sculley apples marketing jobs Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution. John Sculley care missing clouds Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment. John Sculley apples agency people The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort. John Sculley share memories firsts Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. John Sculley lenses apples design People loved working for Steve Jobs, steve Jobs had a vision that excited all of us. John Sculley entertainment There are many times in this movie where both Woz and I said,' Wow, this really did feel like Steve Jobs,'. John Sculley entertainment The future belongs to those who see possibilities before they become obvious. John Sculley possibilities become see future I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world. John Sculley change-the-world step change world Over the years, I have developed a pretty good Rolodex. John Sculley pretty over good years It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that. John Sculley days high just quality Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's. John Sculley high good think race My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. John Sculley apple will go way I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it - basically a systems designer. John Sculley i-am never comfortable train Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on. John Sculley service innovation health work I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. John Sculley pictures better think experience Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker. John Sculley factory apple times thinker The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent. John Sculley because never competition experience Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience. John Sculley great service experience health
