It is a very elusive thing, i don't think there's ever been an accurate internal accounting of the value of his brand. Robert Passikoff More Quotes by Robert Passikoff More Quotes From Robert Passikoff Is brand value the value of everything connected to the brand ? All the money you've taken in ? The profit you make ? It's not just existing deals, it's the future, too. Robert Passikoff politics They have been for a very long period of time this kind of staple of the middle class, that doesn't really seem to be the case anymore. If people are not flocking to those brands, you need to be able to look for other audiences and other distribution points. Robert Passikoff company-news
