It is just the beginning. America is not a sprint for us, it is more a marathon... We still have a lot of work ahead of us.

Herbert Hainer

Categorized in : Business

Fans today don't only care about achievement, but about good looks, good public appearance and good lifestyle.

good-life achievement fans

It never feels good if you don't reach all of your goals, neither in sport, nor in business nor in your personal life. But the key thing is to never give up, we have taken our learnings from 2014 and developed an exciting and promising strategy for the period up until 2020.

giving-up sports life

My commitment to the Olympics is not a political commitment. It's not a commitment to any particular social system or cultural idea. It is a commitment to sport.

sports commitment ideas

If you want to bring the people of this world together, you have to be willing to engage with countries that do not share our [western] democratic values.

together country people

If a team lives up to its role as favorite, it will have earned the World Cup. By the way, Adidas grew by about 30 percent in Brazil even without sponsoring the national team.

adidas roles team

The torch is a symbol of the Olympic Games, of peace and togetherness. It's a good idea. And this idea is being misused. I believe in the Olympic ideal and in the torch that symbolizes this ideal. We should be condemning not those who have this ideal, but those who try to destroy it.

games believe ideas

One of the purposes of the Olympic Games is to bring the nations of the world closer together, so that they can conduct an open dialogue. We [germans] should be careful about constantly imposing our values on others.

purpose games together

We have not terminated our contract (with the International Association of Athletics Federations), the IAAF (the athletic body) knows exactly where we are going with our policy in terms of doping. We are in very close contact with the IAAF and will watch very closely what they are doing with this problem.

IAAF knows exactly where we are going with our policy in terms of doping. We are in very close contact with the IAAF and will watch very closely what they are doing with this problem.

It doesn't help at all for just one person to go. You have to fun... by Herbert Hainer

It doesn't help at all for just one person to go. You have to fundamentally change the organisation.

It doesn't help at all for just one person to go. You have to fun... by Herbert Hainer

It doesn't help at all for just one person to go. You have to fundamentally change the organization.

I can't say what will come out in the end, but you will see that the structures will change significantly.

The image for our products have never been better so I am definitely convinced that the consumers clearly differentiates between us as a company and the brand and what's going on in FIFA.

This doesn't have anything to do with Adidas as Dreyfus gave money when he had already left the company. It was his private money.

Both have done very good jobs for their organisations. by Herbert Hainer

Both have done very good jobs for their organisations.

Sporting goods will remain in fashion (in China) and are in stron... by Herbert Hainer

Sporting goods will remain in fashion (in China) and are in strong demand.

When cheap money is available in the market, it looks for investment opportunities, we just want to make sure that anybody who invests has the right intentions.

Nobody has approached us because they want to buy the company or... by Herbert Hainer

Nobody has approached us because they want to buy the company or buy a large number of shares.

We are now back in full swing. Adidas and Reebok have made an excellent start to 2015. You will see that in our first quarter figures this week.

Everybody knows that fitness is the trend par excellence and Reebok is the right brand for that. Why should we part from it, especially now that it is running well?