It is possible to tell a customer "no", and have the customer thank you for doing it Phil Knight More Quotes by Phil Knight More Quotes From Phil Knight There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back to what they already know. Some will walk straight ahead into uncertainty. I can't tell you which one is right. But I can tell you which one is more fun. Phil Knight faces fun past Play by the rules, but be ferocious. Phil Knight growing knights play Dream audaciously. Have the courage to fail forward. Act with urgency. Phil Knight urgency failing dream It's alright to be Goliath but always act like David. Phil Knight business-leadership goliath leadership Make history or be a part of it. Phil Knight action Dare to take chances, lest you leave your talent buried in the ground. Phil Knight buried talent chance Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions. Phil Knight rock-n-roll rocks sports A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing. Phil Knight knights cutting years Meeting sports athletes that are the best in the world is a thrill to this day. Phil Knight thrill athlete sports The trouble in America is not that we are making too many mistakes, but that we are making too few. Phil Knight business mistake inspirational We used to think that everything started in the lab. Now we realize that everything spins off the consumer. Phil Knight labs knights thinking Nike is a marketing-oriented company, and the product is our most important marketing tool. Phil Knight nike knights business There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success. Phil Knight change success life You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple. Phil Knight jordan simple shows We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour. Phil Knight nike knights sports Perception can be changed Phil Knight changed perception I'm Phil Knight, and I don't believe in advertising. Phil Knight advertising knights believe My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company. Phil Knight decision jobs ideas Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I got cut from my high school baseball team. Phil Knight team baseball dream Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool. Phil Knight nike marketing important
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