It is safe to say that this year's 500 will be record breaking in terms of economic impact and the number. of visitors, not only inside the speedway, but in the city as a whole, our estimate is 400,000 who will race into Indianapolis for the best part of the weekend. It is setting up to be record setting in all aspects - arguably twice as much as generated by the Super Bowl.

Chris Gahl

Categorized in : Sports

All barometers are trending in the right direction, all of the indicators are dramatically higher. Gahl said Indianapolis hotel rooms sold out two months ahead of last year.

We know that their ability to work is largely dependent on our ability to score convention business and draw in events and visitors.