It is the new and different that is always most vulnerable to market research. Malcolm Gladwell More Quotes by Malcolm Gladwell More Quotes From Malcolm Gladwell I'm in the storytelling business, and so you're always drawn to the unusual. And early on, I discovered that's the easiest way to tell stories... If you come up through a newspaper as I did, your whole goal is to get a story on the front page, and you only get something on the front page if it's unusual. Malcolm Gladwell pagesgoalstories The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it is a revolution in the way that we consume creative property, which I would call art. It has radically changed the relationship between the artist and the audience, how money changes hands, and how much money changes hands. Music was the first, and books are coming next. The Kindle or some form of electronic book is clearly inevitable, and it will massively reshape how books are sold, who pays for them, and how they're consumed. It is going to be really fascinating. Malcolm Gladwell bookhandsart It changes how people read you if you believe in God. It gives insight into your motivation, how you look at problems and how you deal with people. Malcolm Gladwell motivationgivingbelieve There is an important idea in psychology: The 'just world theory,' which says that it is very important for us to convince ourselves that the world is just and things happen for a reason. That there is some elemental fairness in everything, which creates the illusion of justice. Malcolm Gladwell things-happenimportantjusticeworld The older I get, the more I understand that the only way to say valuable things is to lose your fear of being correct. Malcolm Gladwell loseunderstandfearway You don't train someone for all of those years of medical school and residency, particularly people who want to help others optimize their physical and psychological health, and then have them run a claims-processing operation for insurance companies. Malcolm Gladwell help-othersyouhealthpeople I remember as a kid watching one of the Olympic games, and I was cheering for a big track athlete. He was the favorite to win, and he lost. I realized in that moment the pain he felt was so much greater than the pain that those who never thought they were going to win would have felt had they lost. Malcolm Gladwell winmomentpainremember I am a story-teller, and I look to academic research... for ways of augmenting story-telling. Malcolm Gladwell i-amlookacademicresearch Many people with dyslexia truly suffer, and their lives are worse off for having had that disability. Malcolm Gladwell sufferworsedisabilitypeople If you take away the gift of reading, you create the gift of listening. Malcolm Gladwell giftyoureadinglistening Once you understand that Goliath is much weaker than you think he is, and David has superior technology, then you say: why do we tell the story the way we do? It becomes, actually, a far more meaningful and important story in its retelling than in the kind of unsophisticated way we've done it for, I think, too long. Malcolm Gladwell youtechnologylongway The underdog winning is the romantic position. Malcolm Gladwell underdogpositionwinningromantic A runner needs not just to be skinny but - more specifically - to have skinny calves and ankles, because every extra pound carried on your extremities costs more than a pound carried on your torso. That's why shaving even a few ounces off a pair of running shoes can have a significant effect. Malcolm Gladwell yourmoreskinnyshoes I don't think I will ever write about politics or foreign policy. I feel like there is so much good writing in those areas that I have little to add. I also like to steer clear of writing about people whom I do not personally like. Malcolm Gladwell feelgoodpoliticspeople I wrote my first book when I was in my late thirties. Malcolm Gladwell thirtiesfirstlatebook Shallow communities are relatively easy to build. Malcolm Gladwell communitiesbuildshalloweasy You think it matters to the kids whether they're learning to play on a Steinway or a normal piano? Malcolm Gladwell thinkyoulearningplay
