It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong. Randal Marlin More Quotes by Randal Marlin More Quotes From Randal Marlin Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example. Randal Marlin emotional writing character Once we recognize the power of propaganda, we need to ask whether its exercise is consistent with those democratic ideals to which lip-service is commonly accorded. Randal Marlin democratic-ideals lips exercise Any restrictions to freedom of expression will always open the door to possible others, because analogical reasoning can mount arguments showing why this or that class of objects is closely similar to those for which exceptions have been made. Randal Marlin expression class doors Small town people assume you are a friend if you simply remember their names. Randal Marlin towns names people Party politics in modern democratic society means pandering to a wide variety of different groups and sympathizing with their often quite base motives, such as revenge, power, booty, and spoils, to maintain the necessary level of support. Randal Marlin party revenge mean The liar wants to be believed, but lying undermines the foundation for credibility. Randal Marlin foundation liars lying When you give false information you tend to restrict the freedom of choice to others. Randal Marlin information choices giving In modern times sound policy-making must often come to grips with numbers. Randal Marlin policy-making sound numbers Since the time of Plato and Aristotle philosophers have had an interest in taking note of common fallacies in reasoning. Randal Marlin philosopher plato common If war is glorified, it tends to eclipse the policies it is meant to serve. Randal Marlin policy eclipse war The best goal for propaganda analysis is to develop such an understanding of the phenomenon that it will no longer be profitable for people to engage in it. Randal Marlin understanding goal people There are many special interests skilful at manipulating circumstances and communications in such a way as to benefit their own ends and not necessarily the public good. Randal Marlin benefits communication special The specific media may change, but the principles of human nature have remained fairly constant over the millenia. Randal Marlin human-nature media principles We live in a time when complex ethical questions are easily subordinated to the demands of efficiency, profit maximization, and maintenance or furthering of political power. Randal Marlin ethical-questions maintenance political When we consider propaganda as the attempt to shape the thoughts and feelings of others, in ways conforming to the aims of the communicator, we find a vast array of different examples throughout history. Randal Marlin different example feelings Down to the present day the luminous image of democracy has often served as a pretext for the most undemocratic actions. Randal Marlin democracies-have democracy action To avoid repeating the mistakes of the past, an alert citizenry today should take the trouble to learn how easy it can be for a powerful minority to manipulate information to win the support-or the indifference-of the majority towards an action. Randal Marlin powerful winning mistake When we look for propaganda, we have the obvious job of asking what messages are being propagated. Randal Marlin asking jobs looks Propaganda analysis can contribute to world peace by exposing those techniques that lead to armed conflict by creating misapprehension of reality. Randal Marlin creating technique reality Anyone familiar with the marvels of the Worldwide Web can hardly fail to see that we have entered a new era in communications on a scale perhaps comparable to the invention of the Gutenberg press. Randal Marlin gutenberg eras communication
