It's a very solid start, blumhouse just owns this space and they've crafted another incredibly scary movie.

Jim Orr

Categorized in : Entertainment

Its not going to be all superheroes all the time. Thats not necessarily going to be everyones cup of tea, when we have films like Abominable, Yesterday, Good Boys, Good Boys, were bringing a lot of different people into the theaters and thats good for everyone. Thats good for the entire industry.

This is a genre that is very difficult to do and were having great success as a studio with a very diverse slate, one of the common denominators there is our marketing department. They just over-deliver constantly with a broad range of films.

Hes done it with different kinds of films. Breaking In was a thriller, Girls Trip was an R-rated comedy. Little is kind of an all-ages film, PG-13 rated, hes a brand. And he has a great idea of what is going to be successful at the box office.

Jordan Peele has really crafted an extraordinary story that I think once again is going to capture the cultural zeitgeist, jordan Peele is recognized as just an amazing talent. Jordan Peele crafts films that make you think, that are extraordinarily well-acted, well-written and are amazingly entertaining.

This came in at or above any reasonable industry expectations.

We’re really pleased with the opening and we think we’re going to leg out well from here, that older demographic doesn’t necessarily rush out on opening weekend.

Families want to be in theaters, the Minions want the social event of it all.

It's a tremendous debut, it’s playing very broadly across North America. Every single market doing extraordinarily well.

Families feel very comfortable bringing all their kids to the theater, these results speak for themselves.